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Sex in Advertising
This guide is an introduction to the research process that, while not
being an exhaustive list of information resources available, should be helpful in getting
started in your research about sex in advertising. Below you
will find pointers to suggested research terms about sex in advertising, materials in the library catalog about
sex in advertising,
websites relevant to sex in advertising, and links to library
databases that contain information about sex in advertising.
Please use our email reference
service, contact us at (310) 434-4254, or visit us in the library at
the reference desk if you need further assistance.
Go to: Suggested
Research Terms Materials in the Library
Catalog Websites
Library Databases
Suggested Research Terms
One of the really helpful things when searching for information about a topic
is a short list of terms related to a topic. We think the following terms
will help with your research about sex in advertising:
-
Sex in advertising
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Mass media and women
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Subliminal suggestion
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Body image
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Female stereotypes
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Pornography
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Censorship
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Materials in the library catalog related to sex in advertising
We have the following materials in the library catalog related to sex in advertising:
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Websites on sex in advertising
The following websites will help you with your research on sex in advertising:
Ad*Access:
Beauty and Hygiene
A
project of Duke University, the "Ad*Access Project... presents images
and database information for over 7,000 advertisements printed in U.S. and
Canadian newspapers and magazines between 1911 and 1955."
Of
special interest to the topic is the "Beauty and Hygiene"
subject area, offering fascinating pictorial commentary on how women
viewed themselves, were viewed by the culture, and were both marketed and
marketed to via advertising.
About-face
About-Face promotes positive self-esteem in
girls and women of all ages, sizes, races and backgrounds through a
spirited approach to media education, outreach and activism." Among
their goals: "to encourage a healthy skepticism about media images
and the messages of popular culture'; and "to empower young people to
feel confident about their individuality, their abilities and their bodies".
The site features a "Gallery of Offenders", with
mostly-advertising images considered demeaning to women, and a
"Gallery of Winners", advertisers that feature "positive
images of women".
CDC:
Women and Smoking; A Report of the Surgeon General 2001
This
U. S. Centers for Disease Control (CDC) web page offers information on women
and smoking, discussing
from a health point of view the way tobacco-industry advertising targets women to
promote sales of cigarettes. Topics
discussed include: history of advertising strategies; current advertising
strategies; sponsorship/promotions; global advertising strategies.
Children,
Adolescents, and Advertising
Policy
statement of the American Academy of Pediatrics (AAP), detailing the
effects of various types of advertising on children and adolescents.
Includes responsible sexual behavior as well as cigarette, beer, and wine
advertising.
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Library Databases relevant to sex in advertising
The following Santa Monica College Library online databases may contain
material relevant to sex in advertising. Databases may include magazine,
newspaper and journal articles. Please note: you must be a Santa
Monica College student, faculty or staff member to use these services.
Academic Search Premier, MasterFile Premier
Academic Search Premier and MasterFile Premier provide
full text for over 6200 periodicals including full text
for more than 3,500 peer-reviewed journals. Coverage spans
virtually every area of academic study and offers information
dating as far back as 1975.
ABI/INFORM
Business news and information from more than 410 full text journals.
Coverage includes all subject areas related to business.
Business Source Premier
Business Source Premier provides full text for nearly 8200 serials.
Coverage includes all subject areas related to business.
Regional Business News
Regional Business News provides full text coverage for
regional business publications. Includes coverage of 75 business
journals, newspapers and newswires from all metropolitan and
rural areas within the United States.
Psychology and Behavioral Sciences Collection
Provides coverage of nearly 550 full text journals,
covering topics
such as emotional and behavioral characteristics, psychiatry
& psychology, mental processes, anthropology, and observational
and experimental methods.
National Newspapers (U.S.)
Searchable index for recent issues of the Los Angeles Times, New York Times, Washington Post, Wall Street Journal and the Christian Science Monitor. Full-text for newer issues and citations for older materials. More information on coverage
Newspaper Source (Regional, National and International)
Provides selected full text for 25 national (U.S.) and international newspapers. The database also contains full text television & radio news transcripts, and selected full text for more than 200 regional (U.S.) newspapers.
Ethnic NewsWatch
News, culture and history from the newspapers,
magazines and journals of the ethnic, minority and native
press -- English and Spanish language.
Philosophy and Religion Collection
Covers such topics as epistemology, political philosophy,
philosophy of language, moral philosophy and the history of
philosophy, world religions, biblical studies,
religious history. Includes more than 300 full text journals.
JSTOR
Back issues of over 300 scholarly journals in a wide variety of disciplines: African American Studies, African Studies, Anthropology, Archeology, Art and Architecture, Asian Studies, Ecology, Economics, Education, Finance, Geography, History, Language & Literature, Latin American Studies, Mathematics, Music, Middle East Studies, Philosophy, Political Science, Population Studies, Slavic Studies, Sociology and Statistics.
Researched and evaluated by:
ap 5/12/03
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